The Amazon Shopper Report 2023 provides valuable insights into customer expectations, with delivery speed, customer service, and sustainable products influencing purchase decisions.
- Fast, Reliable Delivery: Prime members prioritize fast delivery, pushing Amazon to continually optimize logistics for customer satisfaction.
- Preference for Sustainable Products: Environmentally conscious consumers favor eco-friendly purchases. Amazon expands its range of sustainable products and promotes transparent practices among sellers.
- Customer Service: Quality customer service is crucial for loyalty. Amazon invests in accessible, responsive support for quick problem resolution.
This report highlights Amazon’s commitment to meeting customer expectations in speed, sustainability, and service.
More than ever, Amazon remains customer-centric, and this has consequences for its suppliers, who have to comply with ever more stringent KPIs. The key to continuing to perform on Amazon without seeing margins melt away is to ensure that operational management remains without fault.
Source : Amazon Shopper Report 2023
