Despite economic challenges, e-commerce in France is still growing, with an 8.4% increase in Q2 2024. This resilience is driven by digitalization and shifting consumer habits.
- Growth Sectors: Consumers prioritize online purchases for essentials like groceries, household items, and fashion. Non-essential purchases, though slightly down, remain steady in areas like entertainment and home decor.
- Impact of Inflation: Slower inflation in France has restored consumer confidence, with promotions and free shipping being key incentives.
- Rise in Mobile Sales: With more smartphone use, mobile shopping contributes significantly to market growth. Consumers increasingly use their phones to research, compare, and purchase products.
The outlook for e-commerce in France remains positive with diverse offerings and faster delivery services.
Source: Fevad.com
