May 24, 2024
US
E-commerce is now a pillar of global commerce, pushing businesses to follow trends to offer ever more optimized and distinctive online shopping experiences.
With growth forecasts of between 15 and 20% for 2024, e-commerce is opening a crucial virtual window for businesses, allowing them to reach a wider audience than ever.
However, despite this strong digital presence, significant challenges are emerging, and each e-commerce player must meet them to evolve in this constantly changing landscape...
AI will therefore be one of the major trends in e-commerce in 2024. With the rise of ChatGPT, many businesses are using AI to improve the customer experience, especially through chatbots.
In 2024, this trend is growing, with personalized product recommendations, shopping journeys and exclusive offers, aimed at improving the customer experience, strengthening loyalty and optimizing conversion rates.
Businesses are diversifying payment solutions to simplify the process and increase conversions. Fractional or deferred payments are on the rise, with 45% of French people adopting it for purchases over €1,000.
In 2024, businesses will have to adopt ecological and responsible practices, such as recyclable packaging and respect for worker rights, to meet consumer expectations and remain competitive.
In 2023, Temu and Lidl distinguished themselves with competitive prices and significant discounts. In 2024, e-retailers will have to balance price reduction and quality to remain competitive.
Source: COMK
