Amazon is designated as the Favorite Brand of the French in the Multimedia - Household Appliances category and integrates the Top 30 of the Favorite Brands of the French.

Amazon is committed to providing quality service to its French customers on a daily basis.

Since its creation, Amazon's objective has been to gain the trust of customers by offering exceptional service, a wide range of products, convenient and reliable delivery throughout France and competitive prices, despite the rise in the cost of living. These awards reflect the growing attachment of French consumers to Amazon and reward the daily commitment of our more than 20,000 employees in France.

The Favorite Brand of the French and the Favorite Brands of the French are two prestigious distinctions in the retail sector.

In 2024, Amazon was elected for the second time France's Favorite Brand in the Multimedia/Household Appliances category, according to an annual survey conducted by NetMedia Group and EY-Parthenon among more than 9,500 French consumers. In addition, Amazon entered the Top 30 Favorite Brands of the French this year, ranking 27th out of 1,300 brands in all categories combined. This study, conducted every year by the OpinionWay Institute among 4,900 French consumers, highlights Amazon's privileged position in the hearts of French people.

“These awards demonstrate our constant commitment to offering quality service to French people. We warmly thank all our customers, whom we have been serving with passion for over 20 years in France, for their daily trust,” says Samira Bejnouni Terlier, Amazon Customer Experience Director for France and Belgium.

Amazon continues to be committed to ensuring that its customers can always benefit from low prices on a wide selection of products every day.

*The annual study is conducted by the strategy consulting firm EY-Parthenon, which independently selects the reference brands in each sector and analyzes their attractiveness in France. The latest study was conducted in January 2023, interviewing a panel of more than 9,500 French consumers aged 18 and over online, collecting around 60,000 opinions.

• The survey for the French Favorite Brand Award was conducted online from 2 to 15 January 2024 by the OpinionWay Institute with a representative sample of 4,900 French respondents aged 18 and over, covering 1,300 brands.

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Source: amazon