Amazon has officially launched its dedicated Irish platform: Amazon.ie. Arriving in March 2025, this launch promises exceptional advantages for Irish consumers, while also raising concerns among local small businesses. Here's everything you need to know about this major shift in Ireland's e-commerce landscape.
Amazon.ie kicked off with significant discounts for Amazon Prime subscribers and a compelling welcome gift. Irish customers now enjoy fast delivery, lower prices, and exclusive offers tailored for Ireland.
Amazon Prime subscriptions are now available at a reduced price specifically for Ireland, making the service more accessible. Benefits include:
Amazon also launched the "Brands of Ireland" page, showcasing local Irish products to support the national economy while offering consumers a unique local selection.
While Amazon.ie increases visibility for some Irish businesses through its "Brands of Ireland" initiative, it also poses a significant threat to independent retailers. Several local shop owners have called on consumers to continue supporting nearby businesses despite Amazon's tempting offers.
Local businesses should seize this opportunity to:
Reactions to the launch are mixed: some see Amazon.ie as a way to access better deals and more variety, while others worry about the long-term impact on local economies.
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Amazon.ie is Amazonโs official platform specifically built for the Irish market.
๐ Free fast delivery, ๐ฌ access to Prime Video and ๐ต Music, and exclusive pricing tailored to Irish customers.
Yes and no. While it helps certain local brands gain visibility, it also presents a challenge to small and independent businesses.
Amazon.ie marks a major milestone for commerce in Ireland. Shoppers now have easier access to millions of products, while local businesses must adapt quickly to thrive in this evolving landscape.