Amazon sets up an AI-powered image generator

Amazon's new AI image generator allows advertisers to raise their profile and create more engaging ads.

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Advertising has always been both an art and a science, and the artistic component is about to get a lot easier.

Following a study conducted in March 2023, Amazon found that among brands that failed to set up successful campaigns, nearly 75% cited creating advertising and choosing a creative format as their biggest challenges.

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With this in mind, Amazon Ads has launched an AI image generator in beta, a generative AI solution designed to remove creative barriers and enable brands to produce lifestyle images that help improve the performance of their ads.

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For example, an advertiser might have standalone images of their product on a white background, like a teapot. When that same teapot is placed in a lifestyle context on a kitchen counter, next to utensils, in a mobile ad for sponsored brands, click rates can be 40% higher than in ads with standard product images.

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Whether for advertisers of all sizes, the AI image generator offers an effective solution to save time and reduce costs, ideal for those who do not have the skills in-house or want to avoid the fees of a service provider agency.

Brands are also benefiting from this innovation, allowing them to create their content more quickly and easily. Finally, wholesalers expanding their brand portfolio will find great interest in this image generation function, which is easy to use and accessible without technical expertise.

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In the Amazon Ad Console, advertisers benefit from a streamlined process. All they have to do is choose their product, then click on “Generate” using the AI image generator.

This tool uses artificial intelligence to instantly create a variety of images based on theme, lifestyle, brand, and product details. Then, the image can be refined with short text, while multiple versions can be quickly produced and tested to optimize performance. Amazon Ads has started rolling out image generation to a selection of advertisers and will expand availability over time.

Amazon Ads will continue to improve the experience based on customer feedback.

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