Amazon Shopper Report 2023: Understanding Consumer Priorities

The Amazon Shopper 2023 report provides valuable insight into customer expectations. The speed of delivery, the quality of customer service and sustainable products influence purchasing decisions.

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• Fast and reliable delivery : Prime subscribers expect fast delivery, which pushes Amazon to constantly optimize its logistics to maintain customer satisfaction.

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• Preference for sustainable products : Consumers are increasingly sensitive to the environmental impact of their purchases. Amazon is expanding its range of eco-friendly products and encouraging more transparent practices among its sellers.

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• Customer service : Quality customer service is still essential to retain buyers. Amazon is investing in providing accessible and responsive support.

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This report shows Amazon's commitment to meeting the growing expectations of its users for speed, sustainability, and customer service.

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More than ever, Amazon remains customer-centric, with consequences for these suppliers who must respect ever more stringent KPIs. Seamless operational management remains the key to continuing to perform on Amazon without seeing its margin melt away.

Source: Amazon Shopper Report 2023

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