Q2 2024: E-commerce in France. Solid growth despite persistent inflation

Despite a tense economic context, e-commerce in France continues to grow, with growth of 8.4% in the second quarter of 2024. This resilience is explained by the increased digitalization of purchases and changes in consumer habits.

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• Growth sectors : Consumers prefer online shopping for essential products, such as groceries, household items, and fashion. Purchases of non-essential products, although down slightly, remain stable, especially in leisure and decoration.

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• Impact of inflation : The slowdown in inflation in France has restored consumer confidence. Promotions and free shipping remain major assets in attracting online shoppers.

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• Mobile sales growth : With the increasing use of smartphones, mobile shopping is taking an important part of the market. Consumers use their phones to research, compare, and buy products.

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The outlook for e-commerce in France remains positive thanks to a diversified offer and faster delivery services.

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