Fevad unveils its annual report on the e-commerce market

The 2024 edition highlights several key elements:

Market trends, including overall turnover, distribution between products and services, the most popular product categories (with a predominance for fashion and beauty), as well as market shares by sector;
Consumer behavior, with a focus on their profile, the frequency of their purchases, and their payment and delivery preferences;
The impact of e-commerce on the daily life of French people;
The main players in the sector;
The position of French e-commerce at the international level;
The challenges of social and environmental responsibility (CSR) in online sales practices.

Marc Lolivier, General Delegate of Fevad, underlines: “The e-commerce sector is evolving rapidly and continuously. To help e-commerce professionals better understand their industry and anticipate future challenges, Fevad regularly publishes data and studies that decipher trends. The E-Commerce Key Figures offer a complete overview of the data collected during the year, thus providing an exhaustive overview of the market.”

E-commerce meets the needs of consumers

In 2023, 39.4 million French people made online purchases, an increase of 500,000 people compared to the previous year. On average, each buyer placed 60 orders during the year. A large majority (88%) recognize that e-commerce has a positive impact on their daily lives, saving them time and allowing them to optimize their purchases. For those who live far from big cities, e-commerce also allows access to products that are not available locally. In addition, 93% of consumers say they are satisfied with their online shopping experiences.

Responsible French online shoppers

Online consumers are increasingly aware of the impact of their purchases. Thus, 79% of them prefer Made in France, while 72% opt for products that meet environmental and ethical criteria. In addition, 45% of online shoppers have purchased at least one second-hand product in the last 12 months.

A sector in full expansion, creating jobs

In 2023, France had 152,000 commercial sites, employing a total of 213,000 people. Of the sites surveyed, 38% increased their workforce this year.

The e-commerce sector in France continues to grow, registering an increase of 10.5% in 2023 compared to the previous year, reaching a turnover of 159.9 billion euros. E-commerce now represents 10% of retail trade.

French e-commerce internationally

65% of French e-commerce sites sell abroad, which represents an increase of 3 points compared to 2022. In addition, 69% of retailers expect their international sales to increase.

France is positioned as the second largest e-commerce market (products and services) in Europe, with a turnover of 159.9 billion euros, just behind the United Kingdom (480 billion euros) and ahead of Germany (93.6 billion euros).

The 2024 Key Figures are available free of charge on the Fevad website.

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