TikTok Shop and livestreams: a strategy to boost end-of-year sales

TikTok is fully committed to livestreaming to increase sales through TikTok Shop during the holiday season. By integrating this new strategy, TikTok hopes to capture the attention of young buyers and encourage them to complete their purchases directly on the platform.

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• Large-scale livestreaming : TikTok focuses on live sales, creating interactive events to captivate shoppers.

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• Live influencers : Influencers play a key role in this strategy, promoting products in real time to strengthen user engagement.

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• E-commerce integration : With TikTok Shop, users can discover, buy, and complete purchases without leaving the app.

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This approach allows TikTok to compete directly with other platforms by exploiting its popularity among young consumers.

Source: Mashable.com

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